Were users confused by the previous system? Is there data showing large drop-off and a lack of conversion directly connected with the design system itself? All they state is they needed a change with zero reasoning as to why.Īs I stated at the beginning of this review - it’s a redesign for the sake of a redesign. On the marketing site promoting the new design system, the Dropbox team doesn’t mention a single problem that this branding redesign is meant to fix. It’s good to try and understand the motive or problem that a company is trying to solve when redesigning something as fundamental as core branding, but this is where the first red flag appears for Dropbox. So without anymore fluff - let’s get into it. Not only is it uninspired and broken, but it also shows how our industry is plagued with a need to redesign things just for the sake of redesigning them. I won’t mince words when I say I believe this is a huge step backwards for their brand. If you haven’t seen the updated design yet, you can do so here: sign (Take your time, I can wait). Earlier last week the design team at Dropbox unveiled their new branding / design system for the company as a whole.
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